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The self-test: eight questions about your site

Eight questions you can answer about your own website in two minutes, without any tool: whether the assistants name you, whether the site states in markup what you are, whether your name, address and phone agree everywhere, and five more. Each answer maps to a fix. The score at the end is your own assessment, not a measurement, and it says so.

Every question stands for a defect our audit of 9,483 small business websites counted, and every fix points at the free page that covers it. Answer with 1, 2 or 3 on your keyboard, or tap the options. The test runs in your browser and sends nothing anywhere.

  • Eight questions, two minutes
  • The three fixes to make first
  • Runs in your browser
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The eight questions

  1. When you type your most important customer questions into ChatGPT, does your company get mentioned?
  2. Does your website state, in structured data a machine can parse, what your business is, where it is and what it does?
  3. Are your business name, address and phone number written identically on your site and on every directory that lists you?
  4. Does each service you sell have its own page with at least one paragraph a person could quote?
  5. Do you answer, in plain sentences on your site, the questions customers ask before they buy?
  6. Can an AI crawler read your site, with no bot wall, no login, and the text in HTML rather than in images or scripts?
  7. Do you show reviews or ratings on your own site, with the platform they came from?
  8. Does your site publish an llms.txt that tells AI crawlers what it is about?

The test needs JavaScript. Without it, answer the eight questions on paper: a yes is worth 12.5 points, a partly 6.25, a no nothing, out of 100.

What each question stands for

The eight questions, what our audit counted for each across 9,483 small business sites, and where the fix is.
The question is aboutWhat the audit countedThe fix
Being named at all14.9% of 9,240 businesses named on one Claude question eachThe free visibility check
Business markup17.8% of sites had no schema.org markup at allThe GEO checklist
One name, address and phone43.1% inconsistent across their own three main pagesThe consistency audit
A page per serviceNot counted directly; it is the page the answers below live onThe answer page template
Questions answered on the site61.5% had no question-and-answer content of any kindThe answer page template
A site a crawler can read7.2% served our crawler a challenge page instead of the siteThe crawler access check
Reviews on the site64.7% showed a crawler no review signalReviews as an AI signal
An llms.txt file63.6% had none; it is a proposal, not a standardThe llms.txt template

How to read your score

Seventy or more means the basics are in place, as far as you can tell from the inside. Forty to sixty-nine means some are, and the three fixes the test lists are where to start. Under forty means an assistant would find the site hard to read, and the three fixes matter more than anything else you could do this month.

Either way, the score is what you told the test about your site. It cannot tell you whether the assistants actually name you; only asking them can. The free visibility check does that: a person puts your buyers' questions to an AI assistant, Claude with live web search, and sends a written result within 48 hours.

Questions about the test

Is the score a measurement of my AI visibility?

No. It is your own assessment of eight things about your site. A site can score well and still be missing from the answers, or score poorly and be named for one question. The measurement is asking the assistants your buyers' questions, the same way every month.

Why is llms.txt one of the questions?

Because a site that has one has usually thought about machine readers at all, and because it costs an hour. It is a proposal, not an adopted standard, and no assistant's operator documents reading it, so the test lists it last and the fix says to do it after the others.

Does the test send my answers anywhere?

No. The questions and the score are worked out in your browser, and nothing you click leaves the page. If you want the questions and their fixes by email, the form below sends them, and only that.

Sources: our audit of 9,483 small-business sites, with its method · how the visibility score is measured · the free visibility check

Want the questions and fixes by email?

Leave your email and a person sends the eight questions with their fixes from hello@gaash.ai within one working day, as one message. No sequence, no newsletter.