Insights
For reading up.
Foundations, numbers and how-tos, written for people with full days rather than for specialists.
Everything published
Start anywhere. They all answer a different question.
What is GEO?
The explainer: what Generative Engine Optimization actually is, how it differs from SEO, and the four things that decide whether an assistant names you. Five minutes, no jargon.
GEO vs SEO
Side by side across eight dimensions: what comes back, what you compete for, what moves it, what being second is worth, and which to put first for your business.
How we measure
The Visibility Score in full: the fixed panel of twelve questions, the assistant it is put to, and one number from 0 to 100. Including what the score cannot tell you.
How an engagement runs
Baseline before anything is touched, then the work, then the same panel re-run against your own first number. What the first ninety days look like week by week.
Research and articles
Guides by trade to what a business's own pages give an AI answer, and the audit they draw on, with the method attached to every figure.
Getting recommended by ChatGPT
The guide: the six steps a business controls, from a first measurement through a readable site, one identity, written answers and reviews, to the same questions asked again.
Industries
One page per trade: the questions its customers ask the assistants, and what that trade's own pages should state for those answers.
Free tools and resources
The crawler check and the visibility check, and the checklists, templates and calculators written for this site, each on its own page.
Glossary
158 terms, each opening with the definition and then the mechanism behind it. Written from the specs and from our own audit, with the source linked wherever a claim needs one.
AI crawler access check
A free tool: paste a domain and see which of the nineteen AI crawlers its robots.txt lets in, and whether the rules were written by you or by your CDN.
Every page, on one list
Each section above opens on its own index. The site index lists every page on this site in one place, grouped by what it is: the free tools, the industries, the articles by topic and the glossary.
If you are looking for something specific and cannot find it, write to hello@gaash.ai and we will either point you at it or tell you plainly that it does not exist yet.