Insights
For reading up.
Foundations, numbers and how-tos – written for people with full days, not for specialists.
Guides
The long-form playbooks – step by step, with a roadmap.
Articles
In-depth articles, sorted by category.
Measurement & Reporting · 8 min read
Measuring AI visibility: methods, metrics and pitfalls
How do you measure whether AI assistants like ChatGPT recommend a company? A practical guide to question panels, metrics and the most common measurement mistakes.
Technical & Structure · 7 min read
Setting up llms.txt: a step-by-step guide for companies
What is an llms.txt, what is it good for and how do you create it correctly? A practical guide with an example, common mistakes and a template to adopt.
Fundamentals · 8 min read
Why ChatGPT does not know your company: 7 reasons and what helps
ChatGPT recommends competitors but not you? The seven most common causes why AI assistants pass over a company, and what concretely helps in each case.
Fundamentals · 11 min read
What is Generative Engine Optimization? The complete GEO guide
GEO explained: how to ensure that ChatGPT, Perplexity and Google AI name your brand. Fundamentals, methods and measurement in a practical guide.
Fundamentals · 9 min read
GEO vs. SEO: The decisive differences explained simply
GEO and SEO in direct comparison: what optimizing for AI answers differs from classic search engine ranking, and how to combine the two.
AI Engines · 9 min read
Answer Engine Optimization (AEO): Fundamentals for Answer Machines
Answer Engine Optimization explained: how to build content so that AI answer machines and chatbots cite you instead of merely linking to you. Fundamentals, examples, measurement.
Glossary
The vocabulary of AI visibility, each term explained in a minute.
Articles
Fundamentals, numbers, and practice in short form.
GEO foundations · Draft (German)
What is GEO? The 5-minute explanation without the jargon
AI assistants recommend businesses – every day, millions of times. Here is how those recommendations happen and what you can influence.
Studies & data · Draft (German)
How we measure visibility: the score behind the report
A number from 0 to 100, measured the same way every month. Why we ask hundreds of questions repeatedly – and what an election poll has to do with it.
Hands-on guides · Draft (German)
Hotel practice guide: more direct bookings through AI recommendations
When the AI recommends your property by name and with its own website, the portal commission disappears. Six measures that demonstrably work.