Free
Tools and templates that move you forward.
Tools you can use straight away, at no cost and with nothing to sign up for. Test something, run a number, download a template.
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Tools
AI crawler access check: can assistants read your site?
Paste a domain and see which AI crawlers its robots.txt lets in, which it blocks, and who wrote the rules.
Self-test: eight questions about your site
Eight questions you answer about your own website in two minutes, scored in the browser, with the three fixes to make first.
ROI calculator: what being left out costs
Four sliders and your own numbers: an order-of-magnitude estimate of what being left out of AI answers might cost, formula in full.
llms.txt: a template you can fill in and publish
The whole file for a small business, each line explained, where it goes and how to check it is served. A proposal, not a standard; do robots.txt first.
Templates & downloads
The checklist: 25 things to fix, in order
Twenty-five specific jobs, ordered by what moves the number soonest, each with the audit figure it corrects and the page that defines it.
Prompt pack: run the questions yourself
Twenty questions to paste into the four assistants, by kind, with placeholders and the way to run them so the answers mean something.
Template: a page built to be quoted
A service page an assistant can quote, as a filled example: the answer paragraph, the facts, five questions answered, reviews as text, and the schema.
The 90-day GEO roadmap
Two weeks of baseline, four of foundation, six of answers and mentions, then the same questions again on day 90. Every week is on the page.
Consistency audit: find what your site disagrees with itself about
Eight facts, nine places, a column for matches or differs, and the order to fix a difference in: source of truth first, then everything else to match.
Cheat sheet: thirty terms, one line each
The vocabulary of AI visibility in plain lines, grouped from the practice to the plumbing, each linked to its full glossary entry.
Content brief: what to hand a writer
A one-page brief for each answer page: the question, the confirmed facts, the first sentence, the proof, and the checks before it goes live.
Reports
Benchmark: your trade in our audit
Ask for the figures our audit holds on your trade and your metro: five measures and the probe, aggregates only, each with its sample size.
Competitors: who is being named in your place
Who an AI assistant names when a buyer in your metro asks, what those pages state that yours does not, whether your site is readable. From a person, by email.
What is actually ready today
Two of these need nothing from you but a domain. The AI crawler access check reads a site's robots.txt the way the nineteen AI crawlers read it and tells you which are allowed in, which are blocked, and whether the rules came from you or from your CDN — it answers instantly and stores nothing. The visibility check is the bigger one: give a website and an email, and within 48 hours you get a written report on whether an AI assistant, Claude with live web search, names you when a buyer asks, and which businesses it names instead.
The rest of the list is written for this site: checklists, templates and calculators, each on its own page, to read, print or have sent to you.
If there is something you want and it is not on this list, say so. We will tell you whether it is coming, or send you what we have.