gaash.ai

The explainer

In 1998 you learned what a website is. In 2005, what Google ranking means. This is the same moment – just faster.

GEO – the craft of getting AI assistants to recommend you when your customers ask – is not magic. But it follows different rules than Google. Here they are, in five minutes.

How it's measured

1998WebsiteYou learned what a website is.
2005Google rankingAnd what it means to rank on top.
NOWAI answersThe same moment – only faster.

How it's measured

What happens when someone asks an AI – and how we turn it into a number.

Question panelHundreds of real customer questions4 AI assistantseach question 3×ChatGPT · 3 RunsClaude · 3 RunsGemini · 3 RunsPerplexity · 3 RunsEvaluationnamed? where? how?Score0–100, every month40

  1. The question panel

    We collect hundreds of questions your customers ask every day in some form – casual, with typos, the way real people type. These questions stay identical for months; otherwise the comparison would be worthless.

  2. Four AI assistants, every question several times

    Every question goes to ChatGPT, Claude, Gemini and Perplexity – several times each, because AI answers vary. A single measurement tells you nothing; a sample does. Like an election poll.

  3. The evaluation

    For every answer we record: are you mentioned? In what position? In what tone? And who else gets recommended? Every answer is stored verbatim – you can read the evidence behind every number.

  4. The visibility score

    The result is a number from 0 to 100: your visibility score. Being mentioned counts, being recommended counts more, being first counts most. Re-measured every month with the same questions.

SEO vs. GEO

Google shows ten links. The AI gives one answer.

Google search
AI answer
ChatGPT

The best fit is your business – clearly described, well reviewed, consistent everywhere.

  • Google shows 10 linksThe AI gives 1 answer
  • The game is clicksThe game is recommendations
  • Ranking high wins visitorsBeing named wins trust
  • Result: a list to choose fromResult: advice people follow
  • Contested for twenty yearsThe seats are being assigned now

What it depends on

What makes an AI recommend you?

Reliability

AIs recommend who they trust – businesses with clear, consistent information behind them.

Mentions

Are you named in places the AI takes seriously? Trade articles, directories, press – real traces, not ad promises.

Understandable content

Short, clear paragraphs that fully answer one question get quoted. Ad copy gets ignored.

Consistency

Name, location, offering – written the same way everywhere. Anything contradictory drops out of the answer.

Try it yourself.

Open ChatGPT. Ask: "What's the best [your industry] in [your city]?" We'll wait.