Monthly · the control
Monitoring & reporting
Monitoring asks Claude, with live web search, the same twelve questions every month and sends you one number and the reasons it moved. It costs $290 a month, with no long contract.
Illustrative example of a six-month trajectory
How we work
How we work
Nothing about the measurement changes between months: the twelve questions are frozen, the assistant is the same, the reading is done the same way. A curve is only worth looking at if the thing underneath it held still.
Each reading sets every question beside last month's, so you see exactly which answers started naming you and which stopped.
And a note in plain language with each reading: what moved, what we think moved it, and what we would do next.
What you get
A monthly reading on your own page, and an email when it lands. It gives you your score, every question this month against last, and a note on what mattered most and what we think it means. Nothing in it needs interpreting for you.
Who it is for
For anyone who wants a standing answer to where they stand, whether or not they have us doing the optimization work.
Before you subscribe
What people ask about the monthly read.
What does monitoring cost?
$290 a month, cancellable at the end of any month, with no minimum term. That is deliberate: the whole product is a measurement telling you whether the work is holding, and a measurement you are contractually stuck with is a weaker promise than one you can walk away from.
Do I need monitoring if I have already done the optimization?
Only if you want to know whether it held. AI answers drift on their own as assistants change, competitors publish and sources get re-crawled, and the usual way people find out they have slipped is that enquiries go quiet. Monitoring is the alternative to finding out that way.
What actually arrives each month?
A reading on your engagement page, and an email when it is posted: your score, each of your twelve questions marked named or not, this month against last, and a note on what mattered most and what we think it means. Every verdict traces back to an answer we kept verbatim.
Can I buy monitoring on its own?
Yes. Plenty of people do the fixing themselves or have an agency do it, and want an independent read on whether it worked. Ask on the contact page: we open your engagement page with a first reading and bill monthly from there. We will measure you whether or not we are the ones doing the work, and the reading says the same thing either way.
What happens when my score goes down?
The report says it went down and what we think moved it, usually a competitor publishing something quotable or a source that stopped citing you. A drop is information. Reports that only ever go up are reports nobody should pay for.
Curious where you stand?
Fixed prices, no long contracts — see pricing.