Site index

Every published page, on one page.

Grouped the way the site is built: where to start, what we sell and what it costs, the free tools, the industries, the articles by topic and the glossary. A page joins this list when it is published, under the title it carries that day.

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Home What GEO is, in plain terms How the work runs: measure, fix, measure again The methodology behind the visibility score GEO and SEO, side by side Our audit of 9,483 small business websites

What we sell, and what it costs

Services The AI visibility audit Optimization work Monthly monitoring and reporting Pricing How an engagement runs, step by step The free visibility check

Free tools

All free tools AI crawler access check Competitor analysis: who an AI assistant names in your place llms.txt: a template you can fill in and publish Seven days, seven jobs: a week of GEO work, on one page The 90-day GEO roadmap, week by week The AI prompt pack: twenty questions to test whether the assistants name you The answer-page template: a page built to be quoted The consistency audit: a worksheet for the facts a machine checks The content brief: what to hand a writer before an answer page is written The GEO cheat sheet: thirty terms, one line each The GEO checklist: 25 things to fix, in order The GEO ROI calculator: what being left out of the answers might cost The GEO self-test: eight questions about your own site The industry benchmark: what our audit holds for your trade and your metro

Industries

All industries Architecture firms Auto repair shops Beauty studios Cafés Car dealerships Carpenters and joiners Cleaning companies Dental practices Driving schools Electricians Financial advisors Gyms and fitness studios Hair salons Hotels and guest houses Insurance brokers IT service providers Landscaping and lawn care Law firms Logistics providers Management consulting firms Marketing and advertising agencies Mechanical engineering firms Medical practices Moving companies Online shops Opticians Painting contractors Pharmacies Photographers Physiotherapy Plumbing and heating contractors Real estate agents and brokerages Recruiting and staffing agencies Restaurants Retail stores Roofing contractors SaaS and software companies Tax advisors Veterinary practices Wedding and event planners

Insights

Articles, guides and the glossary in one place Every published article, newest first

Articles: AI Engines

A dental practice, ChatGPT and Gemini: which crawlers reach the site, and what they find there A fulfillment center's public pages and portal: what crawlers can reach AI search engines at a glance: who fetches your pages, and how each answers AI visibility for architects: the firm, the principal and the building Answer engine optimization (AEO): where it came from, and what it asks of a page now ChatGPT and a physio practice: what OpenAI's crawler page settles ChatGPT and a planner's region: OpenAI's crawler rules, then your facts ChatGPT and your repair shop: what gets fetched, and what a page must say Google AI Overviews: what Google says helps a page get cited, and what does not How ChatGPT and Gemini get to a driving school's pages How ChatGPT reaches a gym's pages, and why the member app stays shut Tax firms and ChatGPT: open the public pages, keep the portal shut Three places an advisor's facts live, and which ones AI crawlers reach Visibility on Perplexity: what its crawlers fetch, and what a page has to give them Wedding photographers and ChatGPT: the crawlers, and what couples ask What ChatGPT and Perplexity can reach on a recruiting agency's site What ChatGPT can read on a medical practice's site, and what it cannot When your own bot protection turns the AI crawlers away: a check for MSPs

Articles: Authority & Mentions

Backlinks versus mentions: what each one tells a search engine and an assistant Café reviews and listings: the drink people name, and one set of hours Changelog, docs and trust center: pages that date and prove your claims Confidential work as evidence: what a consultancy can publish Directories and review portals: which listings matter, what each needs, and the facts that must match Documenting reference projects so they count as evidence, not just photos Guest reviews on your hotel's own pages: what to quote, and the rules Mentions and digital PR: what a mention does for AI visibility, and how to earn one Pass rates and reviews: how a driving school states them honestly Proof a beauty client can check before booking, and where it goes Reddit, forums and communities: taking part honestly, and what it can do for AI answers References and a list of buildings a facility manager can check Reviews as an AI signal: why an assistant sees none of yours, and where to put them Reviews, real weddings and vendor credits: a planner's evidence in text Temp staffing: your licenses and terms, stated for clients and workers The record of a painting job: surface, prep, paint line and color The terms a household checks before booking a mover, stated as yours Trust without an interview: what an owner can check before a first visit What homeowners ask before choosing a listing agent, and what to publish What your Google reviews mean for your salon, and which ones to use Wikipedia and Wikidata for a small business: what the rules allow, and what to do instead

Articles: Brand & Positioning

A narrow lead in machine building, stated as evidence a buyer can check A page each for children's and sports eyewear, and how to test them A page per cargo, lane or client type, with the record behind it Brand when an assistant does the describing: the sentence it repeats about you Broker or comparison site: what a broker's own pages have to state Cabinets, lacquer, wallpaper, historic finishes: a page per specialty Describing the work, not the result: what an advisor's pages can say Exotics, dentistry, surgery: a page for each service you want asked about Hallucinated features: find and correct wrong claims about your product Law firm marketing and AI: review what you publish, record the rest Lawyers' conduct rules and GEO: state the facts, ask about the claims Neighborhood and property-type pages built from an agent's own record Niche or generalist: what a consultancy can state, and how to test it Niche or grab-bag: a desk page for each specialty your placements back Pickup times, a delivery area, a pharmacist by name: a pharmacy's own facts Privacy on a pharmacy's public pages: reviews, replies, photos, posts Read, dated and signed: a pharmacy's review routine for pages and posts Situation pages for an advisory firm, and a test of what they change Stating what your pharmacy offers without saying what a medicine does Thought leadership a machine can count: publishing your own numbers, with the method attached Timber frames, historic buildings, energy standards: a shop's own record What a made-to-measure workshop can state that a flat-pack store cannot When AI gets facts about your business wrong: why, and what fixes it Why isn't my SaaS showing up in ChatGPT? What the assistant can read

Articles: Content & Answer Pages

A first pair of progressives: the page to publish before the fitting Alternatives and versus pages for SaaS: comparisons a reader can check Balayage, curly cuts, extensions: what each specialty page must say Before the assessment: the heat pump questions a page should answer Beyond the portfolio: prices, travel, terms and delivery as text Class timetable, prices and equipment: a gym's pages, written as text Collecting the questions patients ask, and turning them into answer pages Costs, scheduling and care: three pages a landscaping customer reads next Dealer service pages: booking, warranty, recalls and the makes you service Developing a GEO content strategy: which pages to write, in what order, and how to keep them true Fittings, setups and buying guides: a specialist store's advice in writing From eye exam to repair: the questions of a glasses purchase, in order Glass, post-construction and disinfection: a page for each specialty Implants, whitening and cleanings: what a dental practice's treatment pages have to say Laptop-friendly café: answering the wifi, outlet and time-limit questions Manual therapy, jaw (TMJ) treatment, lymphatic drainage: a page for each Prices, packages and holiday courses: a driving school's prices page Product data for AI: a product page that answers every condition Solar and the roof: what a roofer's page answers before panels go on Structuring content for AI: the heading structure that gets quoted The EV charger page: what a buyer asks before booking an install The PDF trap: when your price list is a file, an assistant cannot quote it The questions photography clients type, and where you already hear them The questions physio patients ask, collected and answered in writing What building owners ask assistants about architects, stage by stage What clients ask about a beauty treatment, in the order they ask it What couples and event clients ask, stage by stage, and where you hear it What customers ask about electrical work, from booking to inspection What homeowners ask a carpenter, and the page each answer belongs on What investors ask before, during and after hiring an advisor What learners and parents ask an assistant about driving lessons What pet owners ask a practice, from the first visit to the last Writing to be cited: what makes a passage quotable by an AI assistant

Articles: Fundamentals

A painter's monthly panel: job, surface and town, exterior in season AI visibility for beauty studios, counted treatment by treatment AI visibility for cafés: what being named means, and how to count it AI visibility for car dealerships: measuring a lot that changes every day AI visibility for carpenters: named for which job, and as what kind of shop AI visibility for cleaning companies: commercial and residential apart AI visibility for dentists: named for the filter the patient added AI visibility for doctors: what being named means, and how to measure it AI visibility for electricians: named for which job, with which number AI visibility for gyms: named for the right class, on the right terms AI visibility for hotels: named for which conditions, linked to whose page AI visibility for lawyers: the name in the answer and the facts beside it AI visibility for management consultancies: named for which problem AI visibility for marketing agencies: named for what, and on whose work AI visibility for online shops: named as the shop, the brand or the product AI visibility for photographers: named for which work, and where AI visibility for physiotherapy practices: what being named means AI visibility for planners: named for which service, where, and how big AI visibility for plumbing and heating companies: both trades on one panel AI visibility for real estate agents: named, and under which brokerage AI visibility for recruiters: a client reading and a candidate reading AI visibility for restaurants: named for tonight, with the right hours AI visibility for roofers: by job and town, with storm weeks kept apart AI visibility for salons: what being named means and how to measure it AI visibility for tax advisors: being named for the client's situation AI visibility for vets: named for which animal, which service, and when AI visibility in landscaping: measured by season, service and town An optical store in AI answers: which service, which branch, which facts Category, brand, place, condition: a monthly reading for one store From Google ranking to AI answer: what changes for a gym, and what stays Is your shop named when drivers ask an assistant? How to check, job by job Large language models, explained for a business owner: what they are, how they answer, and why they get things wrong Named at the right hour: measuring a pharmacy in AI answers Named for the part you can make: AI answers for machine builders and shops What AI visibility means for a driving school, and how to measure it What being named means for an insurance broker, line by line What is generative engine optimization? Origin, meaning and limits Where search is heading: what is already true, what is still uncertain, and what to do either way Which lanes AI answers name you for, and how current their facts are Which move were you named for? Reading AI answers by route and move type Why ChatGPT does not know your company, and what fixes each cause Why GEO matters now: the case without the borrowed statistics Zero-click search: what it is, who loses the visit, and what to measure

Articles: Local & Industries

A good hairdresser near me: the place and time facts a salon must state A repair shop's Google Business Profile: categories, services and hours An IT provider's partner designations and certificates, stated as issued Architect nearby: licensed where the site is, not the shortest drive Bathroom renovation inquiries: what a homeowner asks an assistant first Burst pipe, sewer backup, no heat: writing the plumbing emergency page Carpenters in ChatGPT and Gemini answers: what the shop's own site has to say Disability cover questions: what an advisor who arranges it states Emergency electrician inquiries: the page a caller reads in the dark Found regionally: how a cleaning company states the area it covers From Google profile to expert text: what a roofer's listings cannot hold How to get your salon recommended: the fix order, start to finish How your advisory firm is paid, stated in words a client can check In stock near me: stating availability, pickup and the way to check Late nights and holidays: a pharmacy's hours, published before anyone asks Local AI search with more than one location: one business, several places, stated so an answer can tell them apart Local AI visibility for a medical practice: getting the place right Local AI visibility: how a local answer is built and what to fix first Near-me questions for a beauty studio that is not a storefront Planning a move from far away: the pages that answer it, in order Practice-area pages for a law firm: the matter, the place and the fee, stated so an answer can use them Restaurant data across portals: one set of hours, one menu, one price range, everywhere a guest looks Temperature-controlled freight: what to publish for a buyer who audits The after-hours page for a vet practice: who answers, and where to go The storm damage page: what a roofer writes before the storm arrives What clients and candidates ask about recruiters, in the order they ask What clients ask an assistant before choosing a tax advisor What IT decision-makers ask an assistant before they shortlist an MSP What patients ask an assistant before choosing a practice What people ask AI before buying a car, in the order they buy What travelers ask an assistant before they book a hotel Who gets recommended when a founder asks an assistant for a consultant Win locally as a mover: what buyers ask an assistant and what to state Your Google Business Profile and AI visibility: what the listing has to agree with

Articles: Measurement & Reporting

An afternoon with the stock list: checking four assistants' answers An afternoon's check of AI answers against your dealership's lot Are you on the bid list? An afternoon's AI check for cleaning companies Ask the AI about your café by name, then check every fact it gives Calculating the ROI of GEO: a break-even sum you can do with your own numbers Competitor analysis in AI answers: find who is named instead of you, then read their pages as a crawler does Does the AI recommend your dental practice? A 30-minute check, and what to do with the result GEO KPIs: the seven numbers worth reporting, and the ones to ignore GEO reporting for management: the one-page report, and the decisions it should ask for How many roofing inquiries come from AI? How to count your own How often does the AI recommend your landscaping business, town by town?How to measure AI visibility, and know when an assistant changed its answer Last year's painting jobs by town, beside the AI answers for each Measuring AI mentions for hotels: reading the panel through the year Measuring AI mentions: the ones in answers, and the ones on the pages answers are built from Measuring AI recommendations for a shop without clean click tracking Measuring AI visibility for clients: how an agency grades its own work Measuring mentions for real estate agents: one afternoon, seller and buyer Monthly readings of AI answers for an engineering firm's long sales cycle Operating figures a buyer can check, each with its period and definition Reading AI answers about your law firm, practice area by county Start with one afternoon Setting up prompt monitoring: what to ask, how often, and what to record Share of voice in AI answers: how to count it, and how to grow it Spotting AI traffic in Google Analytics, and what it can and cannot tell you The GEO audit: what a real one contains, and how to tell it from a site scan Through the moving year: AI readings beside your quote requests Tracking AI visibility: a routine for the week, the month and the quarter, and what to ask of a tool

Articles: Strategy & Planning

A first-quarter GEO plan for a licensed electrical contractor A GEO strategy for an online shop: the first month's four decisions Building a GEO strategy in 30 days: seven decisions for the first month, written on one page Civil ceremony, boho, luxury, elopement: a page for each, and a test Direct bookings from AI answers: your own page as the better place to land GEO for B2B companies: being on the shortlist a buyer asks an assistant for GEO for e-commerce: where a small shop has room to be named GEO instead of pure SEO? A decision by how your customers buy, and the work to do first either way GEO vs SEO, task by task: which work helps search, which helps AI answers, and which helps both Getting onto the AI shortlist: from mentioned, to recommended, to first One page per genre: what it lets a photographer state, and how to test it One page per situation: making a tax firm's specialties visible One property, several businesses: GEO for a hotel restaurant, bar and spa Planning a GEO budget: the hours, the money, and who does what Self-pay patients and AI search: stating prices and what they cover Selling GEO as an agency service without promising a place in the answer SEO vs GEO for someone who already does SEO: what carries over, what changes, and what to stop assuming Specialty pages for a repair shop: a make, EVs, transmissions, fleets Spring to winter: a landscaper's publishing calendar, month by month The 10 most common GEO mistakes, and how to avoid each one The class of 2027: how a driving school reaches next year's new drivers The painting year as a publishing plan: exterior, interior, commercial Visible within the rules: what an insurance broker's pages can state Winning clients through ChatGPT: how a question becomes a shortlist Women-only hours, training after injury, a boutique format: a page each

Articles: Technical & Structure

A brand dropped, new hours, a holiday: making the change everywhere at once A café menu machines can read: milks, pastries and the seasonal board A landscaping website AI can read: from photo gallery to project records A portfolio a crawler can read: captions, alt text and a page per shoot Building an entity: how a machine learns that your business is one thing Capability pages a buyer can compare: specifications in dated HTML tables FAQ schema after Google's change: what it still does, and how to write it Making a hotel website machine-readable, field by field Making a restaurant menu readable for AI: every dish, its labels and its price, in text Optimizing your own website for AI: the technical floor, sitewide and page by page Plumbing and heating service data as one record, marked up to match robots.txt for AI crawlers: what to allow, and what each token controls Schema.org for online shops: Product, Offer, shipping and returns markup Setting up llms.txt: what the file is, what it is not, and where it ranks Setting up schema.org markup correctly: where it goes, how it is generated, and how to keep it true Structured data for AI: what to mark up, and what only describes your website The used-car page as a record: one vehicle, every fact a buyer checks Treatment pages that survive being quoted: how to build one

Guides

Glossary

The glossary, A to Z 301 Redirect A/B Test Agentic Search AI assistant AI Citation AI crawler AI Ranking AI recommendation AI Search AI Visibility Alt Text Anchor Text Answer Engine Answer Engine Optimization (AEO)Answer Page Anthropic Article Schema Artificial Intelligence (AI)Author Profile Backlink Baseline Measurement Benchmark Bounce Rate Brand Awareness Brand Mention Brand Monitoring Breadcrumb Navigation Call-to-Action Canonical Tag Case Study ChatGPT Citability Citation Rate Claude Click-Through Rate (CTR)Comparison Article Competitive Analysis Content Marketing Content Strategy Context Window Conversational Search Conversion Rate Core Web Vitals Crawling Customer Journey Digital PR Domain Authority Duplicate Content Dwell Time E-E-A-T Entity Entity Optimization Event Schema (Event)Evergreen Content Fact-Checking FAQ Page FAQ Schema Featured Snippet Fine-Tuning Freshness Gemini Generative AI Generative Engine Optimization (GEO)Generative Search Glossary Google AI Overviews GPTBot Grok Guide Article Hallucination Heading Hierarchy HowTo schema hreflang HTTP Status Code HTTPS encryption Indexing Internal linking JSON-LD Keyword Keyword cannibalization Keyword research Knowledge Base Knowledge Cutoff Knowledge Graph Knowledge Panel Landing Page Language Model Large Language Model (LLM)Link Building llms.txt Loading Time Local SEO LocalBusiness Schema Long-Tail Keyword Machine Learning Mention Rate Meta Description Meta Llama Meta Tag Microdata Microsoft Copilot Mistral Mobile Optimization Multimodal AI Natural Language Processing (NLP)Neural Network Off-Page Optimization On-Page Optimization Open Graph OpenAI Organic Traffic Organization Schema Page Title (Title Tag)Perplexity Pillar Content Position Zero Product Schema Prompt Prompt Engineering Query Fan-Out Ranking Factor Reach Responsive Design Retrieval-Augmented Generation (RAG)Review Schema Rich Snippet robots.txt Schema.org Search Engine Crawler Search Engine Optimization (SEO)Search Engine Results Page (SERP)Search Intent Search Volume SearchGPT Semantic Search Sentiment Analysis Share of Model Share of Voice Source Citation Structured Data System Prompt Target Audience Technical SEO Temperature (AI model)Token Topic Cluster Topical Authority Training Data Transformer Model Unique Selling Proposition (USP)URL Structure Vector Database Vector Embedding (Embedding)Visibility Score Voice Search Whitepaper XML Sitemap Zero-Click Search

The company

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