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GEO cheat sheet: the terms that matter most at a glance

The core terms in GEO and AI visibility, each explained in one sentence.

This cheat sheet explains the key terms in AI visibility, one sentence each, so you can follow the conversation and size up any pitch you're handed. The full glossary of 150 terms lives in the knowledge section.

  • Short and plain-spoken
  • No jargon
  • Linked to the full glossary
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The core terms

  • GEO: shaping content so AI answer engines cite or recommend you in their answers
  • Visibility score: a 0-to-100 measure of how often you show up in AI answers
  • Answer Engine Optimization: writing content so answer engines can lift it directly into a response
  • llms.txt: a proposed file listing your key pages for AI crawlers — no major AI search engine is confirmed to read it yet
  • Quotability: how easily a single statement can be lifted and used by an AI
  • Hallucination: a plausible-sounding but false statement an AI states as fact
  • Share of voice: your share of all the recommendations made across a market
  • Answer page: a page built to fully answer exactly one customer question
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