The core terms
- GEO: shaping content so AI answer engines cite or recommend you in their answers
- Visibility score: a 0-to-100 measure of how often you show up in AI answers
- Answer Engine Optimization: writing content so answer engines can lift it directly into a response
- llms.txt: a proposed file listing your key pages for AI crawlers — no major AI search engine is confirmed to read it yet
- Quotability: how easily a single statement can be lifted and used by an AI
- Hallucination: a plausible-sounding but false statement an AI states as fact
- Share of voice: your share of all the recommendations made across a market
- Answer page: a page built to fully answer exactly one customer question