What the benchmark contains
- The sample. How many sites in your trade the crawler fetched and how many answered, for your trade overall and for your metro where there are enough.
- Five measures, against the whole sample. The share of your trade's sites with question-and-answer content, a consistent name, address and phone across their own three main pages, business markup, a review signal a crawler can read, and a clear way in for crawlers.
- The probe. How many of your trade's businesses Claude named when asked one buyer question from their own trade and metro, with the caveat that one question on one assistant is a direction, not a rate.
- What it suggests. Which of the five your trade most often lacks, and so where a business in it is most likely to be behind its competitors or ahead of them.
No business in your trade is named, and no per-site record is sent. The figures are aggregates, the same kind the published audit reports.
What the published audit already shows
The trade figures published in the audit are its no-schema rates at the two ends, among trades with a hundred or more sites in the sample, and its rates by market.
| Group | Sites with no schema.org markup |
|---|---|
| Real estate agents | 33.6% |
| Photographers | 32.7% |
| Tax advisors | 31.0% |
| Wedding planners | 30.1% |
| Moving companies | 16.1% |
| Carpenters | 15.8% |
| The EU | 20.5% |
| The UAE | 20.0% |
| The US | 17.5% |
| Canada | 17.2% |
| All 9,483 sites | 17.8% |
Your trade's benchmark adds the other measures, and the probe, for your trade in particular.
How to read a trade's figures
- They describe the websites of businesses in your trade, not the answers themselves. The probe is the only part that looks at answers, and it asked one question per business.
- A small sample moves a lot. A trade with few sites in your metro gets its national or market figures instead, and the reply says which.
- They are a snapshot of late August and early September 2026. Sites have changed since, some for the better.
- Set your own site beside them. For each measure, check whether your site has it; the GEO checklist gives the checks in order.