Costs, scheduling and care: three pages a landscaping customer reads next

Why these three pages come after the shortlist

The questions that put a company on a homeowner's shortlist are whether you do the job and whether you work in their town, and the landscaping and lawn care page covers what a site states for those. The next questions test fit. Can I afford it? Can you come before the party in June? What am I signing up for once the sod is down? A homeowner can ask them in the same conversation with the assistant ("how much does [company] charge to mow a quarter acre") or on your site, and either way the answer exists only where a page states it.

In our audit of 9,483 small business websites (40 trades, 90 metros, late August to early September 2026), 61.5% of the sites offered no question-and-answer content at all. Half the sites (50.7%) did carry at least one heading phrased as a question, without an answer under it in a form a machine could isolate, and 2.1% kept their real content, the price list or the service menu, in a PDF. Those figures cover all 40 trades; we publish no landscaping cut.

Within each block, the first sentence or two carry your company's name, the area and the figure, and the conditions and a date come after them. Writing to be cited explains why that shape can be lifted whole. Below is what goes into the blocks for a landscaping company, with a bracket wherever a figure belongs.

The prices page: ranges by lot and by job, and what moves them

Four questions make a landscaping prices page. Each is written below as it could appear on yours.

How much is weekly mowing for my lot?

Answer with the range and the lot sizes it covers, in a sentence that names you: "[Company] mows lawns in [towns] for [price] to [price] a visit, depending on lot size." Then the bands as a small table, what the visit includes, and what it does not.

What does a spring or fall cleanup cost?

"Spring cleanups start at [price] for a lot up to [size] and are quoted after a look at the property." Then what moves the quote, in the order your estimator weighs it: the number and size of the beds, the volume of leaves or storm debris, how long since the last cleanup, hauling away or composting on site, and mulch, priced by the [yard or bag].

What does a patio or a retaining wall cost?

Give a range per unit: "Paver patios from [price] to [price] per [square foot or square meter] installed; retaining walls from [price] to [price] per [unit], depending on height." Then what moves it: access for machines, the depth of the base, the material, drainage, removing an old patio or wall, and a permit if the job needs one, which you pull and show on the estimate. Say whether design is charged separately and whether that fee comes off the build.

Is a season contract cheaper than paying per visit?

Put the two side by side, then the terms: "A season contract covers [number] mowings from [month] to [month] for [price] a month; single visits are [price] each, with no commitment." Then what the contract adds (a fixed route day, first call after a storm, skipped weeks not billed), how it is billed and how either side ends it.

The page ends with the date its figures were set: "Prices from [month year]." When they change, the figures and the date change together, and the publishing calendar says when in the year.

The scheduling page: route days, rain weeks and the wait for an estimate

The scheduling page answers when, and what happens when the plan breaks. Its facts change within a season, so it carries a date too, and that date is the freshness a reader can check.

What day will you come?

"We mow [town] on [day] and [town] on [day], between [time] and [time], and we [text or email] the evening before." If route days change later in the season, say so here, with the month they change.

What happens in a rain week?

State your rule, whatever it is: "If it rains on your day, we mow on the next dry day and tell you by [text]. A week lost to rain is [made up on Saturday / skipped and not billed]." A rule that is written down is one a homeowner can read and an answer can repeat.

What happens during a drought or a watering restriction?

Say what you do, and name who sets the rule: "When the grass stops growing in a dry spell, we [mow every other week / raise the cutting height] and bill only the visits we make. We set irrigation controllers to the watering days your water provider allows; ask it for the current rules where you live." Watering rules differ from one town and water provider to the next, so the page states your practice and names the source of the rule, not the rule.

Do I pay for a week you skip?

"On a season contract, [skipped weeks are not billed / the monthly fee covers [number] visits whatever the weather]. On single visits you pay for the visits we make." This one sits next to the rain and drought answers, because it is the question those two raise.

How do I book an estimate, and how soon can you come?

"Book an estimate [by phone, with the form or by text] and we come within [number] working days; in [March and April] it is [number]. Estimates are [free / [price], credited against the job]." Put the date beside the wait ("as of [date]"), since the wait changes with the season.

The care page: your instructions for the weeks after an install

The care page holds your company's instructions to your own customers, for work you did, in your name and dated. It is not general advice about lawns and plants, which depends on the climate, the soil, the product and the local rules. Written as your instructions, each block is something a customer can follow and an answer can attribute: "[Company] tells customers to water new sod [schedule]."

How should I water the new sod?

"For sod we lay, water [amount] [times a day] for the first [period], then [schedule] until [your first mowing]. If a watering restriction applies where you live, it comes first: ask your water provider what it allows for a new lawn."

When can we walk on the new patio?

"Our installers ask you to keep off a new patio for [period], wait [period] before putting furniture on it, and not pressure-wash the joints for [period]." The periods are yours, from your materials and your installers' practice; where one comes from a material's maker, name the product.

What do new plants need, and what if one dies?

"Water new plantings [schedule] for the first [period]. We replace any plant that fails within [period] of planting, if it was watered as this page describes." The replacement terms are yours to set. State the period and the condition in one sentence, the same sentence that is printed on the invoice.

If you apply fertilizer or weed control, the care page says what you applied, named as your job ticket names it, and the license or certification you hold, as the issuing body writes it. On when children and pets can go back on the lawn, point to the notice you leave on the day and to the product's label. The rules for treatments differ by jurisdiction and a care page is not the place to restate them; if you are unsure what yours require, ask your regulator or your own counsel.

One figure per fact, wherever it appears

Each figure on these pages turns up somewhere else too: on the service page, in the Business Profile, on a directory listing, in the quote template your office sends. When two of them disagree, a homeowner has two prices, and so does any answer built from both. Keep one home for each figure, the prices page, and link to it from the service pages rather than retyping the number on each.

Link the three pages to each other and to their services: the mowing page to the mowing prices and the rain-week answer, the patio page to the patio range and the care instructions, and each finished job's project record to the care instructions its customer was given. Each answer page then keeps to its own question.

Google no longer shows an FAQ rich result; its record of documentation changes dates the end to May 7, 2026. The questions and answers on the page are there for the people who read it.