Glass, post-construction and disinfection: a page for each specialty

Why a line on the services page is not enough

A services list that reads "window cleaning, post-construction, disinfection" gives a buyer, or an answer, the name of each service and nothing about the job. Questions about a specialty carry conditions of their own: how high, which phase, which product, how soon. A page per specialty, written as an answer page, is where those conditions are answered in text, under headings a buyer would type, with the answer in the first sentence under each.

Across all 40 trades in our audit of 9,483 small business websites, with no cleaning-only cut, 61.5% had no question-and-answer content of any kind, and 50.7% had a question as a heading with no answer beneath it that a machine could isolate. 2.1% kept real content, such as a price list or a service menu, in a PDF; a specialty's scope sheet kept only as a download would be in the same place.

Each specialty page links back to the services page and to the cleaning companies overview, which lists what the whole site states. The three below are specialties whose questions carry conditions of their own.

Glass and windows: heights, access methods and the cover you hold

Say how high you go and how you get there. State the building heights you take, as floors or stories, and the access methods you work with: from the ground with water-fed poles, from ladders, from a lift, on ropes, or from a building's own cradle. A buyer with a [n]-story atrium learns in one sentence whether you take that job, and a heading such as "Do you clean windows above [n] floors?" with the answer beneath it says so.

Write certifications and insurance exactly as issued: the certificate's title as printed, the body that issued it, who holds it (the company or a named technician) and when it expires, and the insurance cover as the policy names it. Say nothing about what a certificate permits or what the rules for working at height require. Those rules differ by jurisdiction, and your safety adviser and your counsel are the people to ask.

• Inside, outside or both, and what is included: frames, sills, tracks, screens.
• The frequencies you offer, such as monthly or quarterly for commercial buildings and seasonal for homes.
• What you do when the weather stops work, stated as your own policy.
• The towns you cover for glass, if they differ from the rest of your work.
• A price range, with what moves it: height, access method, number of panes, inside and out.

Post-construction cleaning: the phases, the scope and the handover

Name the phases you offer, in the order they happen: a rough clean once the heavy trades finish, a final clean before inspection or handover, and a touch-up clean after the punch list (snagging, in some markets) before anyone moves in. General contractors, developers and owners after a renovation book this work, and each needs to know which phases your price covers.

Then state the scope both ways. What is in, listed the way your own checklist lists it. What is out, said plainly: the removal of construction waste, which stays with the contractor, and repairs to anything the trades left behind, for instance. A table carries it well:

How handover is agreed belongs on the page as well: who walks the space with you (the site manager, the client or both), the checklist you sign off together, and how long you have to come back for anything raised at handover, such as [n] working days. That sentence turns a vague "final clean" into a scope a contractor can compare with another bid.

Disinfection: products as their makers name them, and no claims

A disinfection page states what you do and what you use. The service: which areas it covers, whether it runs on a schedule or on request, and whether it is part of a contract or a separate visit. The products: each one by the name its maker gives it, the maker's name, and any registration the product carries where you operate, written exactly as the regulator lists it.

The page makes no claim about what a product kills, removes or prevents, and none about anyone's health afterwards. What a product is registered for is the maker's and the regulator's statement, not the cleaning company's, and what may be said about it differs by product and by jurisdiction. Point a buyer who asks to the maker's label or the regulator's listing, and ask your counsel before any sentence about outcomes goes up.

If you work across a border, a product registered in one place may not be registered in the next. Say which product you use where, each with its own registration as listed, rather than one line that implies the same standing everywhere.

Prices on a specialty page, written as ranges

Each specialty is priced on its own basis. Write the basis first and the range second, in text, with what moves the price and the date the range applies from, so a reader can place the figure in time.

In the structured data, written as JSON-LD, each specialty is a Service node with its serviceType and areaServed, provided by the company's LocalBusiness node. A single fixed price can sit in an Offer with a price and a currency; a range stays in the text, where its conditions sit beside it. Where a specialty covers a different area from the rest of your work, the areas page says so, as stating the area you cover describes.