Before the assessment: the heat pump questions a page should answer

Do you do the sizing assessment, and what does it cost?

Answer this first; the rest of the page depends on it. What size heat pump a house needs is something no page can settle without the house, so yours says how you settle it: who comes, what they look at, and what the homeowner has in hand afterward. Fill every bracket from your own jobs.

• The assessment: [a site visit, or a visit with a room-by-room load calculation, named the way your shop names the method].
• What we look at: [the ducts, the electrical panel, where an outdoor unit could sit, the furnace or boiler you have now, the rooms that run cold].
• How long it takes: [time at the house], with the written result within [days].
• What it costs: [nothing, or (amount), credited against the install if you go ahead within (period)].
• Who comes: [a technician, the owner, an estimator], and [whether that person also designs the install].

State the fee either way. Free and charged are both honest arrangements; a page that mentions neither sends the homeowner to the phone, and gives an answer built from the page nothing to repeat about the first step.

Each section below is one more question with its answer under it, which makes the page an answer page rather than a brochure. In our audit of 9,483 small business websites (40 trades, 90 metros, late August to early September 2026), 61.5% had no question-and-answer content of any kind; the figure covers every trade, with no heating cut.

Which systems you install, and which you do not

Name the systems in the words a homeowner uses, with a sentence on what each is and where you fit it. All three below are air-source systems: the outdoor unit moves heat between the outdoor air and the house. Your other services belong on the list the overview for plumbing and heating contractors covers; this page is the heat pump alone.

The last row matters as much as the others: a homeowner with no ducts who reads that you fit only ducted systems has an answer before calling anyone.

What the ducts, the panel and the space have to allow

The assessment checks whether the house can take the system, and the page says what it checks and what happens when the answer is no. Fill the last two columns from your own jobs.

A plumbing and heating company that does no electrical work names who does the panel, with that person's license as the issuing body writes it, and says who hires them. Refrigerant work gets the same line: who handles it, and the certification they hold as the certifying body writes it. The rules for both differ by jurisdiction, so the page states your practice and leaves the rule to the office that sets it.

How the models you install perform in the cold, in the manufacturer's figures

Quote the manufacturer and nobody else. For each model you install, give the manufacturer's published cold-weather figures, the model name and a link to its specification page, and make no claim of your own about how warm a house will stay. "Works through any winter" is a promise about a house you have not seen; a rating at a stated outdoor temperature is a fact a homeowner can check.

• [Model], as [manufacturer] rates it: [the heating capacity figure, in the manufacturer's units] at [the outdoor temperature the manufacturer states].
• Rated by [manufacturer] to run down to [the lowest outdoor temperature it states].
• Source: [the manufacturer's specification sheet for (model), linked].
• Below that, our installs use [the furnace, in a hybrid, or the backup heat you fit].

Give each figure in the manufacturer's units, and where your buyers use the other system, give both, with the manufacturer's as the original. A figure with its source citation attached is the kind of source-side change that Aggarwal et al. (KDD 2024) tested: adding citations, quotations and statistics raised a source's visibility in generated answers by up to about 40% on their benchmark. That is a benchmark result, not a promise about your page.

Noise, placement and how long the install takes

Noise is another manufacturer's figure: the outdoor unit's sound rating from the specification sheet, quoted with the conditions it was measured under. Placement is your practice: where you put outdoor units, what you keep them away from, how you mount them. Whether a town sets a distance from the property line or a noise limit is for its permit office; the page says only that you check.

• Sound: [the manufacturer's sound rating for (model), as stated, with its conditions].
• Where we put the outdoor unit: [your practice, in your words].
• Permits: [whether you pull the permit and book the inspection].

Give install time as your own range for each kind of job, plus the fact a heating customer asks first in winter: how long the house is without heat during the changeover. [A single ductless unit: (range).] [A ducted system replacing a furnace: (range), with no heat for (hours).] [From assessment to install: (range) weeks; we update this line (when).] And say what you do if a cold snap lands on install day: [temporary heat, keeping the old system running until (point), or a new date].

The price range, what moves it, and the warranty on your work

Publish a range for each system, say what it includes, and name what moves a job from the bottom of the range to the top. Every figure below is a bracket for yours.

• [Ductless, one indoor unit]: [range], installed.
• [Ductless, (number) indoor units]: [range].
• [Ducted, replacing a furnace or an old heat pump]: [range].
• [Hybrid, keeping your furnace]: [range].
• Included: [the assessment credit, the permit, removal of old equipment, the thermostat, start-up].
• What moves it: [the number of indoor units, duct changes, a panel upgrade, the length of the refrigerant line run, where the outdoor unit goes].
• Quotes: [how you quote], valid for [period].

A range with its conditions is a sentence a homeowner can act on and an answer can repeat, which is what citability comes to for a price. An answer that quotes a heat pump price your page never gave shows up in the price field described in the article on reading your AI visibility.

Then the warranty, in two parts: "[Our workmanship warranty is (period) and covers (the installation, the connections, the refrigerant lines, the controls we set).]" and "[The manufacturer's parts warranty is (period) for (parts); it depends on (registration, if it does), which we (do or do not handle).]" Add who the homeowner calls when the system stops in its second winter, and link your emergency page for a heat pump that quits on a cold night.

Incentives, stated as your own record

Incentive programs differ by country, region and utility, and they change. So the page states no program's rules, amounts or eligibility. It states what your company has done, in one dated sentence for each program you have filed for, followed by the pointer every such sentence needs:

• "We have filed the paperwork for [program name] for [number] customers since [year]."
• "Whether your home qualifies, and for how much, is for [the program] or [your utility] to say. Check with them before you count on it."

Add what your office does for the file and what it hands the homeowner: [the documents you supply]. Change the count and the year when they change, and take a program's line down on the day you stop filing for it. A number you cannot back from your own records does not go on the page.