The EV charger page: what a buyer asks before booking an install

Nine answers the page carries, in the order of a buying decision

A services list says you install EV chargers. The EV charger page has to say what that means for one house: what is being bought, whether the house can take it, what the paperwork is, how long, how much, and what happens afterwards. The table is that order, one row per question, with what the page states and what to keep off it. We have not measured how often each question is asked; how to collect your own, in your customers' words, is in the article on customers' questions.

Each row is a heading on the page with its answer directly under it, which is the shape writing to be cited sets out and the answer-page template fills in. The rest of this article covers the rows that need more than a line. The page sits beside your services list and your panel upgrade page, which the overview for electricians describes; it does not replace them.

Supplied by you, or bought by the customer

Say which you do in the first lines. Some buyers have already bought a charger online and want only the install; others want one quote for both. If you do both, say what differs. For a charger the customer bought, name what you need to see before the day, such as the make, the model and the maker's installation instructions, and what your warranty covers when the unit is theirs. If you supply, say which models and why you chose them.

Use the buyer's words for the thing itself. "EV charger" is the term in the US and Canada, and some buyers type "wallbox" or "home charger" instead. One sentence that uses their words answers them. A second page for the other word does not, as the questions at the end explain. Then name the levels you install as buyers name them (Level 1, Level 2, DC fast charging) and the buildings you install them in: houses, multi-unit buildings, businesses, fleets.

The panel check, and when it turns into a panel upgrade

Under the question about the charger sits a question about the house: can it take one? The page answers it with your practice. Say how you check: a site visit, or photos the buyer sends of the panel and its label before anyone comes out. Say what you look at, in plain words, such as the panel's rating and what already runs on it, and whether a load calculation is part of your check. Then list the outcomes you meet:

• The panel has room: the install goes ahead as quoted.
• The panel is close: [the option you offer, such as a load-management device, if you install them], with what it adds to the price and the time.
• The panel has no room: a panel upgrade comes first, with its own range and time on your panel upgrade page, and one combined figure in the quote.

Link the panel upgrade page from here, and link back. A buyer who learns at the site visit that the charger needs a new panel should find that the page told them it might. The outcome list is also the honest version of "will my panel handle it": it says what can happen and how you find out, and it promises nothing about a panel you have not seen.

Permit, inspection and install time, as your shop runs them

State your practice and leave the rule to the building department. Say whether you pull the permit for a charger install, who books the inspection, whether someone has to be home for it, and how long the wait for it has run in the towns you work in, as your own range. What the rules require where the buyer lives is a question for that building department or licensing board; the page says only what your shop does.

Permit: [We pull the permit for EV charger installs and book the inspection.]
Inspection: [In (towns), inspections have come (range) after the install.
  (Who) needs to be home for it.]
Install time: [A charger near the panel takes (hours).
  A long run through finished rooms, or outside to a detached garage, takes (days).]
The utility: [If the job needs the utility, who arranges that part, and what it adds.]

Give install time by kind of job, because the range between a garage next to the panel and a run to a detached garage is the thing the buyer needs to know. A single time fits one kind of job and misleads on the others, and the buyer who got the long job remembers the short promise.

The price range, and the three things that move it

Publish a range you stand behind, say what it includes, and name what moves a job from the bottom of it to the top. For a charger install, three things do that: the distance from the panel to where the car parks, the route the cable has to take to get there, and whether the panel needs an upgrade first. Every figure below is a placeholder for yours.

Installing a [level] charger you already own: [range], within [distance] of the panel.
Installing a charger we supply: [range], charger included.
A longer run, a run through finished rooms, or a run outside: [what is added, and how it is priced].
If the panel needs an upgrade first: [the panel upgrade's range], quoted with the install.
Included: [the permit, the inspection, the circuit, mounting, testing].
Not included: [what is not].
Quotes: [how you quote: photos or a site visit], valid for [period].

A range with its conditions is a fact a reader can act on and a sentence an answer can repeat, which is what citability comes down to for a price. It is also the figure your dispatcher already gives on the phone. Writing it down changes who hears it: the buyer comparing three shops on a Sunday evening, before any of them is open.

Brands, the warranty on your work, and rebates

Naming brands is optional. If you install a short list, name it, because a buyer with a charger still in its box wants to know whether you will fit it. If you install any charger that passes your own check, say what the check is instead. Keep the list current either way: a brand you stopped installing is a wrong fact on your own page.

State the warranty on your work apart from the charger maker's. "[Our workmanship warranty is (period) and covers (the circuit, the connections, the mounting). Faults in the charger itself go to (the maker), and we (what you do to help).]" A buyer who has read that knows who to call when the charger fails in its second winter, and so does anyone they ask.

Rebates and utility programs differ from place to place and change over time. So the page names only the programs your shop has filed paperwork for, by their own names, and says what you do and what the buyer does. For anything else, it tells the buyer to check with their utility. It states no amount and no eligibility rule you could not vouch for on the day you publish it.

What keeps the page readable when it is fetched

Everything above has to be text in the HTML. In our audit of 9,483 small business websites (40 trades, 90 metros, late August to early September 2026), 3.0% rendered their content only in JavaScript and 2.1% kept their real content, such as a price list or a service menu, in a PDF. Both figures are sample-wide; we publish no electrician-only cut. A quote calculator that only runs in a script and a price sheet posted as a PDF are the same two problems on an EV charger page.

Google renders JavaScript, but its documentation describes rendering as a separate, deferred step, and the assistants' crawler documentation promises no rendering at all. When a fetcher reads the page, usually no scripts run, so the range belongs in a sentence and the calculator, if you keep it, goes underneath.

In the structured data, the install can be a Service whose provider is your Electrician node, with its areaServed, and an Offer whose priceSpecification holds the range as minPrice, maxPrice and priceCurrency, the same figures as the text. We checked those properties on schema.org. The business-wide priceRange property is a different thing: schema.org describes it as the price range of the business, with $$$ as its example, not the range of one job.