Manual therapy, jaw (TMJ) treatment, lymphatic drainage: a page for each

Why does each treatment need a page of its own?

Because a patient who names a treatment is asking about that treatment, and only a page about it can answer in full. "manual lymphatic drainage near me after surgery, how much" asks for a treatment, a place and a price at once. A services page that lists twenty treatments in a line each has none of those facts for any one of them; a page for lymphatic drainage can carry all three, with the practice's name beside them, which is where citability starts.

Length is rarely what is missing. In our audit of 9,483 small business websites (40 trades, 90 metros, late August to early September 2026), the median homepage ran to 880 words and only 3.9% had fewer than 150. What was missing was the shape of an answer: 61.5% had no question-and-answer content of any kind. Those are figures for the whole sample, with no physiotherapy cut, and a services page that lists every treatment in a line can be long and still answer nothing.

A page per treatment also gives each fact one home. The fee, the therapists who provide the treatment, the training behind it and the session length are written once, on that page, checked there and kept current there, and every other page links to them instead of restating them.

Use the name patients type in the heading and the first sentence, and give the other names once. Jaw treatment shows why: one patient writes TMJ, another TMD, another jaw pain or clicking, and in parts of Europe the same problem is called CMD, for craniomandibular dysfunction. The words a patient uses carry their search intent, and a page that uses the same words gives the question something to land on.

The six facts a treatment page states

Every fact on the page is the practice's own: its description of the treatment, its policy, its therapists' credentials, its fee. None of them states a rule of your jurisdiction as fact, and none promises a result. The table sets out each one, with brackets for your details.

The last row is where places differ most. Whether a patient may see a physiotherapist without a referral, and whether a plan pays for a treatment only with a prescription on file, varies by country, by state or province and by plan. The page states what your practice does and asks for; the rule behind it belongs to your regulator and to each patient's plan, and the page points there rather than restating it. The fuller answer to the referral question, for the booking page every treatment page links to, is worked through in the questions physio patients ask.

A manual therapy page, worked through

The template uses brackets for every fact only your practice can supply, including its own description of the treatment. Adjust the words to how your clinicians describe their work, and say whether the treatment is usually one part of a plan that also includes exercise. Keep the order: each heading is a question a patient asks, and its answer comes first under it, the shape an answer page takes.

Manual therapy at [Practice name], [town]

[Practice name] offers manual therapy: hands-on treatment in which a
physiotherapist moves, mobilizes or applies pressure to joints and soft
tissue. [Describe it as your clinicians do.]

Who we offer it to
[The patients and problems your clinicians offer it for, in their
words: back and neck pain, joint stiffness after an injury.]

Who provides it
[Name], [title, as your licensing body writes it], [license number and
a link to the body's public lookup, if it has one]. Manual therapy
training: [course or certification], [issuing body], [year].

How long a session lasts
First session, with the assessment: [minutes] minutes. Follow-ups:
[minutes] minutes.

What it costs
[Fee] per session, including [what]. We bill [plans] directly; for
other plans we give you a receipt to claim. Fees as of [month, year],
in [currency].

Do I need a referral?
[You can book without a referral. / We ask for a referral from [who].]
Your plan may have its own rule; see [link to your referral page].

To book: [booking link] or call [main number].
Page last reviewed [date] by [name, title].

The opening describes the session, not the result. "Hands-on treatment of joints and soft tissue" tells a patient what will happen in the room; "relieves pain fast" tells them what will happen to them, which no page can know. The training line names the course and the body behind it, so a patient, or anyone checking, can look it up; a practice-wide "certified in manual therapy" names no one and can be checked against nothing. The last line is the page's freshness, stated where a reader sees it: a date and the person who checked.

A jaw (TMJ) page, worked through

Jaw treatment is where the names differ most, and where a dentist may be part of the picture. The template states which problems the practice sees, whether a patient has to come through a dentist, and who provides the treatment. It ends with the same booking line and review date as the first, left out here.

Jaw (TMJ) treatment at [Practice name], [town]

[Practice name] treats problems of the jaw joint and the muscles around
it, also called TMJ, TMD or jaw pain treatment [, or CMD].

Who we see
[The problems your clinicians see, in their words: jaw pain, clicking,
trouble opening the mouth.] [Whether dentists send you patients, and
whether a patient can come without one.]

Who provides it
[Name], [title, as your licensing body writes it]. Training: [course],
[issuing body], [year].

How long a session lasts
First session: [minutes] minutes. Follow-ups: [minutes] minutes.

What it costs
[Fee] per session. [Plans billed directly; how to claim for others.]
Fees as of [month, year], in [currency].

Do I need a referral?
[You can book without a referral. / We ask for a note from your
dentist.] [What happens if a plan pays only with a referral.]

If dentists or orthodontists send you patients, say so, and say whether a patient can book without one; a patient reading the page wants to know which door to use. What the dentist does is the dentist's to describe. The page covers the physiotherapy part only, and it lists the problems the practice sees rather than the causes of any of them.

A lymphatic drainage page, worked through

A patient with swelling after a procedure may not know the treatment's name, so the page carries both: the plain words and the name. It also says, as the practice's own policy, whether you see patients after cosmetic procedures and whether you ask for the surgeon's go-ahead first, because a patient in that position wants to know before calling.

Manual lymphatic drainage at [Practice name], [town]

[Practice name] offers manual lymphatic drainage: a gentle, hands-on
technique in which a trained therapist moves the skin with slow,
repeated strokes. [Describe it as your clinicians do.]

Who we offer it to
[The patients your clinicians offer it for, in their words: swelling
after surgery or an injury.] [Whether you see patients after cosmetic
procedures, and whether you ask for the surgeon's go-ahead first.]

Who provides it
[Name], [title, as your licensing body writes it]. Training: [course],
[issuing body], [year].

How long a session lasts
[minutes] minutes. [Whether the first session is longer.]

What it costs
[Fee] per session. [Packages, if any, and what each includes.]
[Plans billed directly; how to claim for others.] Fees as of [month,
year], in [currency].

Do I need a referral or a prescription?
[You can book directly. / We need a referral or prescription from
[who] first.] [If a plan asks for a prescription before it pays, what
the patient does.]

The description stops at what the therapist does. Whatever your clinicians know about the swelling the technique is used for, the page says whom the practice offers it to, never what it will do. Where a condition such as lymphedema is seen only on referral from a named kind of clinician under your policy, the page says that too, in the practice's words.

What a treatment page leaves out

• Outcomes. No "fixes", "cures", "pain-free", recovery times or success rates. The page states what the practice does and for whom; what happens to a patient is not something it can state.
• Recovery stories. A patient's account of getting better is a claim about an outcome and a disclosure of health information at once. Where your privacy obligations and the patient's written agreement allow a review to be quoted at all, quote it as text, with a first name, the date and the platform, and choose one about the practice rather than about a result.
• Photographs of patients, before and after or during treatment.
• Self-diagnosis. A symptom checklist that tells a reader they need this treatment is advice. The page says whom the practice offers it to; the therapist decides at the assessment.
• Borrowed titles. Only the titles and certifications each therapist holds, in the words of the body that granted them, and "specialist" only where that body uses the word.

The advertising rules for health services, including what a practice may say about a treatment's effects, differ by jurisdiction, and your regulator or counsel is the one to read them for you. What this article can say is narrower: a page built from facts about the practice, with no outcome in it, leaves a reader nothing to check but those facts. How the page is built so a lifted passage stays true is in treatment pages that survive being quoted, and the rest of a practice's pages are mapped in the overview for physiotherapy practices. Whether Claude names your practice today, and who it names instead, is what the free visibility check reports, in writing, within 48 hours.