Conversion Rate

Conversion rate is the share of visitors, sessions or enquiries that complete the action a page exists for: a booking, a call, a form, a purchase. It is measured on the business’s own site, from its own analytics, and it describes what happened after arrival, not how anyone arrived.

What to count

The rate is only as meaningful as its two counts are consistent. Decide whether the denominator is visitors or sessions, and keep it. Decide what counts as a conversion and whether a phone call from the page is one, since for most local businesses it is the main one and it is the hardest to attribute. A rate computed over all traffic blends people who were ready to buy with people who landed by accident, so the number worth watching is the rate per source and per landing page, not the site total.

Conversion after an AI recommendation

A visitor who arrives after an assistant named your business has already been recommended. They know who you are, they were given a reason, and they came to confirm it or to act. That is a different visitor from one who clicked the third blue link, and it is reasonable to expect a different rate, though this site has not measured conversion and makes no claim about the size of the difference. What it does measure is the step before: whether the recommendation happened at all, recorded from the answers on a fixed panel of questions and reported as a visibility score. The methodology page sets out that measurement. Conversion is the business’s own number to take, on its own site, once the visitor is there.

A common question

Should a business expect a better conversion rate from an AI referral?

It is reasonable to expect a different one, and this site has not measured conversion, so it puts no number on the difference. The reasoning is about the visitor rather than the page: someone who arrives after an assistant named the business has already been recommended and given a reason, and comes to confirm it or to act, which is not the same person as one who clicked a link partway down a results page. What gets measured here is the step before, whether the recommendation happened at all.

Sources

No third-party figures appear on this page. The distinction between the recommendation step and the conversion step follows from how the visibility score is built, described on the methodology page; this site does not measure conversion.