AI visibility for real estate agents: named, and under which brokerage

Decide whose name the reading counts before the first question

An answer about agents can carry three kinds of name: the agent, the team the agent belongs to, and the brokerage the agent works under. A seller who asks an AI assistant for a condo agent in [neighborhood] can get all three in one sentence, or the brokerage alone, or a team name with nobody's name in it. So before anything is asked, write down whose name is being measured. The verdicts belong to that name and to no other.

For a solo agent it is your professional name in every form a reader would take for you: with or without the middle initial, or the licensed name where it differs from the one on your signs. For a team it is the team's name and the name of each current member. For a small brokerage it is the brokerage's name and each agent working under it now. Every other name an answer gives goes into the record as someone else.

Write the rule once and keep it, as you keep the questions. An agent who counts the team's name in March and only their own name in June has changed the measurement, and whatever moved in the score between those months belongs to the rule.

How an answer is marked: named, recommended, first

Named means the name being measured appears anywhere in the answer, spelled any way a reader would recognize. An answer that gives only your brokerage has named the brokerage, not you, and the record says so. An answer that gives you at a brokerage you left has named you. It is marked named, and the stale brokerage goes in a field of its own, because a seller who calls that office reaches somebody else.

Recommended means the answer puts you forward for the question as asked: this neighborhood, this property type, this side of the sale. A name in a list of agents active in the area, with no reason given, is named and not recommended. So is a name offered for a different neighborhood, or for buying when the question was about selling.

First means the first agent, team or brokerage a reader meets in the answer. An answer that opens with a listing portal, general advice or a question back to the person asking has put nobody first until it names an agent. The portal is recorded with the other names given; it takes no place among the agents.

Our methodology page records two of those verdicts, named and first, and builds its visibility score from the first alone: the share of the twelve questions that named the agent, from 0 to 100, with each question asked once per reading. How to keep the panel file and the record is in setting up prompt monitoring. Neither changes for an agent. What changes is what the questions contain and what the record keeps beside each verdict.

Seller questions and buyer questions, paired on the same ground

Work reaches an agent from two sides, and the two sides ask different things. A seller wants whoever sells their kind of home where they live; a buyer wants someone who knows a neighborhood they may never have walked. Build the panel in pairs, each prompt asking about the same neighborhood and property type once from each side, so a gap on one side shows up against the other. Then add two lines that name you.

Choose the neighborhoods and property types you want more of and can back on your own pages, not every one you have ever sold in. A line for a neighborhood where no page of yours says anything gives the answers nothing of yours to repeat there, and it measures a gap you already know about. What goes on each neighborhood's page is the subject of neighborhood and property-type pages built from your own record.

The two name lines test something the others cannot. Someone who has your name from a yard sign or a friend asks about you directly, and those answers show the brokerage, the license and the neighborhoods attached to you when nobody has asked about a neighborhood at all.

Keep the lines fixed once the first reading is taken. If you move to another brokerage, the questions stay exactly as they were and the move goes into the record with its date, so the months before and after it can be read against each other.

Where the brokerage beside your name comes from

When you change brokerages, the pages that say where you work change at different speeds. Your own site changes the day you edit it. Your new brokerage's roster changes when someone there adds you. The old brokerage's roster, your agent profiles on listing portals, a press release about the move and your social profiles each change when somebody gets to them, and some are never changed.

An answer written with web search on can repeat what the pages it fetched say that day. One written from training data can repeat only what pages said when that data was collected, which may be before you moved. Either way, the brokerage beside your name was published somewhere first, and where an answer lists its sources, the record shows which page it was.

A sold listing is a different case. A page about a home you sold while at your old brokerage may still show that brokerage, and as a statement about a past sale it is true. The pages to change are the ones that say, in the present tense, where you work now.

Markup is one place a site can say it outright. On the Person node for you, worksFor is defined as "Organizations that the person works for", so it names the current brokerage and never the last one. Our audit of 9,483 small business websites, run across 40 trades and 90 metros from late August to early September 2026, found no schema.org markup at all on 33.6% of the real estate agents' sites: the highest rate of any trade, against 17.8% for the whole sample. On those sites the brokerage appears in the text or nowhere.

Bringing every page into line is the work the real estate agents hub sets out in order, starting with the roster. This page is about seeing, one month after another, which version the answers give.

The record: which name, which brokerage, which page

The usual record holds the verdicts, every other name the answer gave, and the answer pasted whole. An agent's record needs three more fields, filled in by the person who reads the answer on the day it was given.

date: [YYYY-MM-DD]
assistant: [assistant], run [1] of 3
line: 3 (seller, [neighborhood B], single-family house)
named: yes   recommended: yes   first: no (second of three)
others: [agent], [team], [a listing portal]
identity named: you, with [former brokerage]
brokerage and license stated: brokerage out of date; no license given
page cited: portal agent profile, [profile address]
answer: (pasted in full, unedited)

Keep those fields apart from the verdicts. A month in which you are named in more answers, but half of them under the old brokerage, holds two findings, and a single score would add them together. The page cited is the field that turns a wrong answer into a source you can open.

When the old brokerage keeps coming back, and other readings

A month of records shows where to look, not why an answer came out as it did. Each reading below names a page to open.

• Named at a former brokerage, with a portal agent profile cited. Open the profile. Some profiles are fed from a brokerage's listing data and some are edited by the agent, and which one it is tells you who can change it.
• Named at a former brokerage, with no sources shown. The version may come from training data or from a page the answer did not list. Correct the pages you can find, the old roster first, and read the same line next month.
• Your team named, and you never. Compare what the team's pages and yours say about that neighborhood and property type; where only the team's page states them, an answer has only the team's page to repeat.
• Your brokerage named for a neighborhood, and you not. Read the brokerage's office or neighborhood page beside your own. An answer can put your name on that ground only where some page ties the two together.
• Named on the buyer lines and never on the seller lines, or the other way round. Look first at what your pages give the side that misses: for sellers, the record and the plan that what homeowners ask before choosing a listing agent describes; for buyers, the neighborhood pages.

After a correction, the same line on the next readings shows whether anything moved. For a first look at what the answers say about you today, before a panel exists, one afternoon's check is the place to start.