Bounce Rate
Bounce rate is the share of visits to a website that end without a second interaction: the visitor lands on one page and leaves. It is a web analytics figure computed from sessions, and it describes what people did after arriving rather than whether they arrived at all.
Why two tools give two numbers
The older definition is arithmetic: single-page sessions divided by all sessions. Newer analytics products define an engaged session first, by time on the page or by an event such as a scroll or a click, and count a bounce as any session that was not engaged. Under the first definition a visitor who reads for four minutes and leaves is a bounce. Under the second, the same visitor is not. The figure therefore belongs to the tool that produced it, and comparing one site’s bounce rate in one product with another site’s in another says nothing.
A high bounce rate is also not a verdict. A page that answers the visitor’s question in full sends them away satisfied, and that is recorded the same way as a page that sent them away confused.
What bounce rate cannot see
When an AI assistant answers a customer’s question from your page inside its own interface, no visit occurs. Nothing reaches your analytics, so there is no session to bounce. The businesses an assistant names, and the ones it passes over, are invisible to every session metric, and a site can lose or gain that presence with its bounce rate unchanged. This site measures the answer itself, and records for each question whether the business was named, whether it came first, and who else was named; the method is on the methodology page.
A common question
If an assistant answers a customer from a page, does that show as a low bounce rate?
It does not show up at all. When the answer is written inside the assistant's own interface, no visit occurs, nothing reaches the site's analytics, and there is no session to record as engaged or bounced. A business can gain or lose that presence entirely while its bounce rate sits unchanged, so no session metric can see which businesses get named and which get passed over. The reading that does see it is taken from the answers themselves, question by question.
Related terms
Sources
Definitions stated from how analytics products compute sessions; no figures on this page. The measurement that does see AI answers is described on the methodology page.